As a real estate investor it can sometimes be tough to find motivated sellers. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
Thanks to a sagging economy finding motivated sellers is not difficult. At the end of the day there isn’t. How do you find them though?
One of the best ways I’ve found to locate motivated sellers is on the internet. If you look around even a little you’ll find plenty of services offering motivate seller lead lists. I’m talking about an online presence that the owner controls and has exclusive access to. Essentially, a way for motivated sellers to contact you through a site that you own.
How do you put an enterprise like this into action? It starts with a professional-looking website. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. Demonstration that you’ve resolved the challenges of other sellers is key. Provoke the visitors to want to work with you by using compelling sales copy. Be sure it has a way for visitors to get their vital property and contact info to you.
Begin with an expert internet solution that you build yourself or hire someone to create. Or you can get a pre-designed template and make some modifications to it. It will take some coding skills to make something from scratch or even modify a template. You must have capital to hire someone. You should put a dollar amount to your time and choose whether it’s worth it. Do you want to make yourself worth $20 an hour in developing the solution yourself? Do you have time on your hands and not much money?
Testimonials are convincing and should be included. You’ve likely been using some sort of credibility kit so migrate that to your site. Actual photo-copied letters are excellent if you have them. You should also consider audio testimonials. Satisfied customers are the most convincing sales component.
Visitors to your site will submit their information using your forms if you use convincing sales copy. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He may be unequaled in the field of writing copy. Get his book called, The Ultimate Sales Letter, and read it cover to cover. You’ll drastically increase your leads by including a call to action on each page.
Perhaps the most important step is putting plenty of lead generators on the pages. These are forms online that your visitors fill out. The forms capture vital contact information as well as details about their property. This part will require some database work that will connect to the form fields and store the data for you.
Maybe the biggest challenge is getting visitors to your new website. One of the most efficient ways to do this is by using pay-per-click ads on Google. You can do this with pay-per-click (PPC) advertising or use Search Engine Optimization (SEO) to get your site ranked. You may find you’ll need to change up your copy a bit after you start getting visitors. If your visitors aren’t turning to leads the way you would like then try rearranging or re-writing the content. Landing pages that only offer the ability to fill out a form can be effective.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
